ROOTED IN RESPONSIBILITY
Partners
& Affiliations
Cultivating a Better Tomorrow: In Good Company
Every choice we make is grounded in our dedication to communities, botanicals, and the earth. The organizations we align with and the credentials we hold speak to the care we put into honesty, openness, and ecological stewardship at every stage.
Rooted In Regeneration
It begins beneath our feet. Walk our North Carolina farm and you'll find cover crops anchoring the soil, pollinators drifting through blooms, and compost breathing life into every row. Nearly a third of our offerings feature botanicals harvested from this Regenerative Organic Certified® ground—a place cultivated not merely for yield, but for renewal.
Grow Stronger Together
Alongside the Rodale Institute, we're advancing the research behind regenerative farming. With Kiss the Ground, we're motivating growers to adopt practices that restore their land. Through the American Botanical Council, we help bridge ancient herbal knowledge with contemporary science. In partnership with the Sustainable Herbs Initiative and American Herbal Products Association, we're shaping industry standards—so the herbal movement doesn't just endure, it flourishes.
MARKS THAT MATTER
Recognized Certifications You Can Trust:
B Corp – Because true business measures success by what it gives back.
Fair for Life & FairWild – Protecting both the people who harvest and the ecosystems they depend on.
Regenerative Organic Certified® – Built on healthy soil, diverse life, and dignified work.
Visible Validation
We embrace scrutiny at every stage. Today, 40% of our products are Non-GMO Project Verified, and 25% are USDA Organic Certified. And every year, the numbers rise.
Your Role in the Journey
Here's what matters: none of this grows without you. Each time you choose our products, you're putting resources behind richer soil, equitable partnerships, thriving communities, and a lasting herbal legacy. So when you pick up one of our bottles, remember—you're not simply tending to your own wellness. You're continuing a cycle rooted in the earth and reaching toward tomorrow.